The two font types we will explore are serif and sans serif. To understand how typography can influence us, we must examine the most commonly used forms of typefaces and what they represent. But why do we recognize these design choices as visual transgressions? Is there something in our brains that decides how language should be represented on a page? As it turns out, there is a science behind typography that dictates and influences our psychology and, to some extent, even our physiology. To our horror, we’ve all come across that document rendered in Comic Sans, or the occasional headline struck in three fonts and four colors. Yet it’s nearly impossible to ignore when a typographic faux pas occurs. This statement is not intended as a negative commentary on people’s reading habits: well-executed typographic design should be invisible to the reader. You can find out more about the service on the UI / UX design services.When was the last time you found yourself admiring that bold headline or subhead? Or that crisp body copy and well-formatted caption? The truth is that most people rarely consider the typefaces they are bombarded with on a daily basis. Skillfully working with the information architecture of the project, we organize logical paths of user transitions and get a truly unique designing interface. Our designers also have experience in choosing the right sans serif or serif for web and mobile applications.
#SANS SERIF FONT HOW TO#
We also know how to engage the user in an effective interaction with the product. The Geniusee team knows how to build user-friendly web and mobile apps. The interface takes on the appearance of a finished product. A design concept is developed, on the basis of which the design of all screens of the application or pages of the site is created. For each unique template of the future project, a prototype is created, which is then adapted for mobile devices.ĥ. We think over the information architecture of the project, taking into account the functional specifics and the importance of providing convenient and quick access to content.Ĥ. The strategy is transformed into a set of clear, formalized requirements for the system and interface.ģ.
We define business tasks and user needs, form a UX strategy.Ģ. This is most likely the same sans serif neutrality effect as in the first study.ĭoes this mean that all sans serif fonts are faceless? Generally not, but a neutral serif is less neutral than a neutral sans serif.Ĭreating an ideal UI / UX project is impossible without a well-oiled process that combines a number of interrelated stages:ġ. The satirical articles printed by Times New Roman were perceived as funnier and more treacherous than those printed by Arial.Įmotional and Persuasive perception of fonts Samuel Juni, Julie S. They were printed in the same size Times New Roman and Arial fonts and shown at random to 102 university students who graded them using predefined adjectives. Chaparro, & Doug Foxįor another study, they took two satirical passages from the New York Times: one on government issues, the other on education policy. Perception of Fonts: Perceived Personality Traits and Uses By A. That is, they did not have any pronounced emotional trace. And sans serif fonts came first in the ranking. Interestingly, serif fonts were ranked first as formal, mature, practical and stable. Yuri Gordon "Book of letters from Aa to Ya", Where did they come from and why do we need serifs, p. And our reader's eye is more in need of a balance of individuality and unification than a designer's eye, which enjoys mirror ideality. Secondly, serif letters are somewhat more complex in shape, so they differ more from each other than grotesque ones. Firstly, serifs emphasize the endings of strokes, becoming additional “sense-discerning”. In my opinion, serif typefaces less fatigue during long reading of regular, "paper" editions than grotesque, for two reasons. There were no proofs on Wikipedia, so we went to the bookcase. They facilitate the connection of letters into a single line, making the text easier to read. The conventional wisdom is that serifs guide eye movement along lines when reading large volumes of printed text. "It's obvious," we thought, and opened Wikipedia: Then the designer's team lead came and uttered his frequently asked question: "Proofs?" We found it better to use serif fonts for large texts, because the eyes fatigue less and serifs help keep the line in line. One day, our design team thought about how to choose a font.